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How To Start A T Shirt Business
Mark A. Coudray
TShirtSuccess members represent a wide range of experience and diversity. Many of you are at the very beginning of the process, just researching whether you want to get into the business or not. What are your options? Should you work out of your home or rent space? What kind of marketing and sales will you do? These are just a few of the dozens of questions you need to answer. In fact, many of you who are already in business need to answer these questions as well. It's common to start off as a custom or specialty decorator without a clear idea of where you're headed. You may be a talented artist or printer, but lack business or marketing experience. This is common. We live under some of the misconceptions of small business. Things like:
Build a Better Mousetrap and the World Will Beat a Path to Your Door.
If you Build it, They Will Come.
You Can Negotiate Anything.
You Get What You Pay For.
You Can't Measure Advertising Results.
Half My Advertising is Wasted, I Just Don't Know Which Half.
Do it Right or Don't Do it at All.
and so on. All of these are urban myth and legend. While they sound good, they're mostly based on the old school ways of the industrial/corporate world of the last century. The rules of the game have changed and you need new rules for a new game. The Getting Started Section is where we lay the basic and not so basic foundation. You'll find some checklists and self diagnostic tests that will help you get a feel for where you are and where you're headed. It will set you on a path you can work on over a number of months or even years.
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The Hidden Cost of Moving From Home to Commercial
Mark A. Coudray
The time finally arrives when running a growing business from your garage or basement is just too much. Besides being too crowded, the physical bulk of having to move boxes and boxes of shirts in and out of the house is no longer a workable scheme. UPS delivery trucks arriving on a regular basis begin to draw attention to the fact that something is going on that may disturb the peace of the neighborhood. . . . Keep Reading
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Guidelines for Start-Up T Shirt Companies
Mark A. Coudray
Every month there are hundreds of newcomers to our industry. They start businesses for any number of reasons. Some want the freedom to call their own shots. Others are artists, designers, or printers that feel they can offer a superior technical product. A few are sales people that want more control of the bigger picture. All of them face the same up hill challenge: 85% will fail in the first two years. . . . Keep Reading
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Understanding Customer Value, Lifetime Value, and Purchasing Behavior
Mark Coudray
Your very first assignment is to get your Customer List in order. Your Customer List is the single most valuable asset you have. It is where your sales come from and it's what we want to develop to it's maximum potential. In order to accomplish this, we need to know what we have to work with. Here is a Step-by-Step approach to building your foundation that will generate new sales as you do the exercise. . . . Keep Reading
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