Tactics are where the rubber hits the road. Here you'll find the operational plans for making things work. Each month, you'll find between one and four plans to choose from. The number will depend on how complex the plans are. If the tactic is a Marketing Plan, we want you to be able to design, implement, and receive new sales in 7 - 30 days.

Each plan has been previously tested and our results will be included for your benefit and comparison.If it's a Marketing Plan, you'll get Step-by-Step instructions, including estimated cost and time for each step.

If you're really in a hurry, and can't wait to "do it yourself" you can purchase a ready to go version of each Plan as a completed Template where you simply drop in your logos, change the addresses and phone numbers, and any specific information that's particular to your location.

Tactics are the operational implementation of the Strategic Plan and the specific strategies. Tactics include:

• Marketing Promotions - Each promotion has been physically tested and the results measure and published. Your results will vary, but the important thing to remember is, they work and you have a proven model from which you can increase your business and profits. Each promotion has a specific purpose. It may be to increase the number of leads you have, get new customers, get new sales, or increase your market share.
  
• Exercises - In this area, you'll be introduced to specific skils to build and solidify your business. They may include creative thinking techniques, team building exercises, or enlightening "games" to help you and your employees see your current situation from a different point of view.
  
• Surveys - This is our way of making sure we're delivering EXACTLY what you need to get you going. One of the hardest things about implementing meaningful change, is making sure change is what's really needed, and it is the right kind of change. Your participation in the surveys, and the surveys you offer to your market will help us to collect and analyze what's going on. The information we collect is not personally identifiable but allows us to get a much bigger picture of the trends occurring in our industry and in your business.
  
• Projects - The projects we'll be introducing are your vehicle for change. Each project is designed to move you one or more steps closer to the business you really desire. Each company has their own objectives and desires. The projects we'll be offering are flexible and can be used to help move you closer to what you really want.