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Main | Strategies
 

How to Develop Direction and Vision for the Future of Your T Shirt Business

Strategies are the higher level, long term look at what we do. They are the organizational foundation of your business. Strategies usually do not involve employees doing things. This is where the Owners of the company set the course for the future. Think of them as road maps or compass settings.

Strategic Planning is where most small businesses fall down. Without it, you're prone to fighting fires and dealing with the random daily chaos of business as you know it today. Owners usually don't have the time or knowledge to do this step. At TSS, our intention is to help you make Strategic Planning a key part of your business. Done properly it's the path to financial freedom and the elimination of the time constraints you wrestle with today. Imagine having the time and money to enjoy more of life than you are today.

In this section you'll find features, articles, reports, and forms to help you develop your:

  • Mission Statement - This is what your core beliefs are. It is what you stand for and lays the foundation for all of your efforts. A clear Mission Statement will act as your filter to eliminate time consuming, unprofitable customers and distractions.
  • Vision Statement - Your Vision Statement is how you see yourself and how you want others to see you. This is the key to attracting the kind of Clients your business needs and deserves.
  • Unique Selling Proposition/Marketing Message - The USP or your Marketing Message is what differentiates you from all the other irrelevant noise in the marketplace. When you have a clear USP, your clients can tell your story just as effectively as you can. This is one of the core tools that enable the rapid, viral endorsement of your business practices and offerings. It is a simple concept, but definitely NOT easy to accomplish.
If all this sounds mysterious and deep, don't worry. This will happen over time. There is no rush. In fact, time helps you to truly see where you're headed.

Strategies to Defeat Low Price Competition Part Two
Mark Coudray
We all acknowledge we're living in a highly price sensitive and competitive market. There are some powerful strategies you can use to grow your customer base AND increase your profit at the same time. . . . Keep Reading
Strategies to Defeat Low Price Competition Part One
Mark Coudray
One of the absolute most common complaints I hear from printers is about low price competition and how the customer is almost entirely price driven. This is the easy way out. Anyone can complain that they've lost business or are "forced" to match low price competition to get the job. It doesn't have to be this way. In fact, there are some extremely powerful things you can do to remove price as an issue. . . . Keep Reading
How to Stay Ahead When You Will Never Be the Low Cost Producer
Mark A. Coudray
Being competitive in any market today means much more than being the low cost producer. Anyone who's been in business, at any size, quickly learns there's always somebody cheaper than you. If you continually lose business to the price cutter, it's an indication you haven't found your value in the eye of the customer. . . . Keep Reading
Managing Changing Technology: Strategic and Tactical Lessons, Part One
Mark A. Coudray
Explore the impact of new technology and the benefits of timing its implementation properly. Done carefully your productivity and profit will rise. Done poorly, and you will have a mutiny on your hands. . . . Keep Reading
Finding, Developing and Prospering From Niche Markets
Mark Coudray
Discover tips and techniques that can help you profit from untapped niche markets. . . . Keep Reading
Making the Workforce Transition from Analog to Digital Prepress
Mark Coudray
As prepress technology evolves, so must the capabilities of a screen shop's workforce. Find out how to ease your employees through the changes that come with a digital prepress workflow. . . . Keep Reading
Planning, Process, and Procedure: Keys to Prepress Control
Mark Coudray
Established shop procedures have a nasty way of drifting over time. Discover methods you can use to establish and maintain control over the way processes are executed. . . . Keep Reading

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