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TShirt 2.0 Generation
TShirt 2.0 is where we'll be developing strategies for moving from Analog to Digital Marketing. There are ten critical areas forming the foundation of your future profits. This is the heart of the site. It's where we deal with all of the New Drivers that will effectively shape the next generation of this industry. Almost all of the content in this area has never been seen, presented, or published in our industry. The concepts may be broad and well embraced in other fields, but there is nowhere else you can go to get this T Shirt Industry Specific information.
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The Difference Between Old School Manufacturing & Knowledge Driven Management Models
Mark A. Coudray
The importance of change and being able to react to a changing market and technical landscape is critical to the TShirt 2.0 Generation. Your success into the future will largely depend on the ability of your organization and people to quickly recognize and react to situations and opportunities as they present themselves. At the very heart of this is the fundamental difference between the way we used to manage and the way we need to manage information. . . . Keep Reading
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Managing Change Part 3
Mark A. Coudray
Real-World Challenges of Instituting New Systems - Introducing new concepts and systems into any business is a challenging affair. There are a number of significant factors which must be overcome in order to gain a foothold on progressive change. Here are discuss some of those factors and what can be done to overcome them. The best place to start is with the fundamental approach to introducing new ideas into an organization. . . . Keep Reading
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Managing Change Part 2
Mark A. Coudray
Innovation is not enough. With new ideas and methods comes change. In Part 2 of Managing Change, we deal with the aspects of communicating change and gaining acceptance by the workers and the organization. . . . Keep Reading
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Managing Change Part 1
Mark A. Coudray
Overcoming the Inertia of Change is one of the biggest challenges in a knowledge based economy. This is a learned skill set. Begin your journey with Part 1 of a 2 Part serices. . . . Keep Reading
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How Social Media Works
Mark Coudray
Watch this short video on how social media works. Think of T Shirts instead of ice cream cones. We want our market to rate us. . . . Keep Reading
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The Ten Key Drivers for the Next Generation
Mark Coudray
There are ten fundamental drivers that will shape the next generation of sales in the T Shirt business. Whether you are a traditional screen printer or a digital decorator these principles apply to all. . . . Keep Reading
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Using the 80/20 Principle to Find Niche Markets
Mark Coudray
In the old days of traditional marketing, companies were obsessed with gaining market share at the expense of their competitors. This is called a "zero sum" approach, meaning if I win the business, you loose the business. All that is changing as we use Search to narrow our marketing. . . . Keep Reading
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