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Main | Article Index
 

Complete Article Index

The following is a complete index of all articles on this site - presented in the most current to oldest article sequence.

Displaying Matches 1 thru 46 of 46 Found.      

Displaying Matches 1 thru 46 of 46 Found     

Strategies to Defeat Low Price Competition Part Two
Mark Coudray
We all acknowledge we're living in a highly price sensitive and competitive market. There are some powerful strategies you can use to grow your customer base AND increase your profit at the same time. . . . Keep Reading
The Hidden Cost of Moving From Home to Commercial
Mark A. Coudray
The time finally arrives when running a growing business from your garage or basement is just too much. Besides being too crowded, the physical bulk of having to move boxes and boxes of shirts in and out of the house is no longer a workable scheme. UPS delivery trucks arriving on a regular basis begin to draw attention to the fact that something is going on that may disturb the peace of the neighborhood. . . . Keep Reading
Guidelines for Start-Up T Shirt Companies
Mark A. Coudray
Every month there are hundreds of newcomers to our industry. They start businesses for any number of reasons. Some want the freedom to call their own shots. Others are artists, designers, or printers that feel they can offer a superior technical product. A few are sales people that want more control of the bigger picture. All of them face the same up hill challenge: 85% will fail in the first two years. . . . Keep Reading
How Your Press Affects Registration
Mark A. Coudray
Improve your color-to-color image placement by understanding how your press works and registration is maintained. Here's a laundry list of things to check to make sure you get the best possible results. . . . Keep Reading
Reducing Misprints - How to Goof Proof Your Printing Process
Mark A. Coudray
Misprints are a part of every print operation. Besides being annoying, they're costing you more than you think. Learn how to systematically reduce the causes so you can get to a near zero misprint rate. . . . Keep Reading
Off Contact Influence on Print Quality
Mark A. Coudray
Whenever the topic of print quality on press arises, the conversation will usually drift to the topic of off contact. This is one of the most critical parts of the print equation. On the surface it a . . . Keep Reading
Measuring the Cost Impact of Variables on Your Production and Profits
Mark A. Coudray
The concept of C.P.R. as a method for creating a Consistent, Predictable, Repeatable business is fundamental to your operation. Not only is it a valuable tool for evaluating performance of any kind, . . . Keep Reading
The Secret to Success for Any Business C.P.R. Part 1
Mark A. Coudray
Renowned industry expert Mark A. Coudray reveals one of his PERSONAL secret management weapons: a test for measuring consistency, predictability and repeatability (CPR). CPR removes risk and fear from the equation of change, neutralizing the emotional anxiety that accompanies new concepts and practices. . . . Keep Reading
Italian Niche Image
Mark A. Coudray
This is the first image in our Classico Italiano Program . . . Keep Reading
Developing a Flexible Temporary Workforce
Mark A. Coudray
Strategic use of temporary labor can up your daily output and still keep your labor cost per unit down. Here are some techniques that open the door to a flexible, temporary workforce that can be a real asset to your company and your growth. . . . Keep Reading
Dealing with Employees Who Fear for Their Job Security Part 2
Mark A. Coudray
With any organizational change comes fear and anxiety. This is a natural response to the unknown. It's a primary component of the resistance element. In fact, I have never been in an organization undergoing change where fear and anxiety weren't present. Why is this and does it need to be so? . . . Keep Reading
Dealing with Employees Who Fear for Their Job Security Part 1
Mark A. Coudray
When new knowledge, practices, and proceedures are introduced, there is often an associated reduction in the number of employees needed to do the job. Learn how knowledge application can be used as a way to strengthen your organization. . . . Keep Reading
Implementing Continuous Improvement and Total Quality Management
Mark A. Coudray
Everyone wants to improve their operation. Quality is always a worthwhile objective. In fact, quality and service are the two most often mentioned characteristics that decorators think separate them from their competition. Of course, quality is one of those vague terms which means something different to each person you talk to. High quality for one decorator may be a complete reject to someone else. . . . Keep Reading
The Difference Between Old School Manufacturing & Knowledge Driven Management Models
Mark A. Coudray
The importance of change and being able to react to a changing market and technical landscape is critical to the TShirt 2.0 Generation. Your success into the future will largely depend on the ability of your organization and people to quickly recognize and react to situations and opportunities as they present themselves. At the very heart of this is the fundamental difference between the way we used to manage and the way we need to manage information. . . . Keep Reading
How to Stay Ahead When You Will Never Be the Low Cost Producer
Mark A. Coudray
Being competitive in any market today means much more than being the low cost producer. Anyone who's been in business, at any size, quickly learns there's always somebody cheaper than you. If you continually lose business to the price cutter, it's an indication you haven't found your value in the eye of the customer. . . . Keep Reading
Managing Change Part 3
Mark A. Coudray
Real-World Challenges of Instituting New Systems - Introducing new concepts and systems into any business is a challenging affair. There are a number of significant factors which must be overcome in order to gain a foothold on progressive change. Here are discuss some of those factors and what can be done to overcome them. The best place to start is with the fundamental approach to introducing new ideas into an organization. . . . Keep Reading
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