Understanding Customer Value, Lifetime Value, and Purchasing Behavior

Your very first assignment is to get your Customer List in order. Your Customer List is the single most valuable asset you have. It is where your sales come from and it's what we want to develop to it's maximum potential. In order to accomplish this, we need to know what we have to work with. Here is a Step-by-Step approach to building your foundation that will generate new sales as you do the exercise. . . . (to read the remainder of this article, please log in below.)