Everything's perking along just fine and you're conducting your life as if nothing could go wrong and - WHAM! - you're slammed by a random, extreme occurrence that throws everything off course.
But maybe up to that time you were succeeding by dumb luck or being in the right place at the right time, or whatever. This is what happened to one individual and his well established company. Their business was recovering from the recession, like so many, when the unexpected occurred.
Perhaps this is familiar to you: You've worked for some time in your business and it's grown mostly by word-of-mouth and referral. You focus a lot on doing great work for your customers and depend mainly on referrals to gain new clients. You've spent money on Yellow Pages Directory advertising, but you're not sure it's worth it. Google and the Internet are mostly a mystery, but you know it's the up and coming thing.
You haven't put much time and effort into your marketing because you haven't seen a need for it. But then something happens that's unforeseen. A big client leaves, the economy hits another blip, technology changes, or you encounter a personal crisis. Before you know it, your business is reduced by half and you don't know where your next client is going to come from. Take a few minutes to watch what you can do about it.